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The Operation Behind
Doc & Glo
A transparent look at the operational footprint — every workstream, every function, every hour.
April 2026
Scope Evolution
- 2 products (Deodorant + Body Mist)
- 5 contracted services
- 1 sales channel (Shopify DTC)
- 1 ad platform (Meta)
- ~30 products across body care, hair care, candles, bundles, accessories, wellness
- 19 active workstreams
- 6 sales channels (Shopify DTC, Meta, Google, TikTok, Etsy, Amazon)
- 436+ tracked tasks
- 39 Shopify apps installed & configured (16 more evaluated and removed)
- 72+ Klaviyo email flows in development
- 124-file custom Shopify 2.0 theme build in progress
19 Active Workstreams
Meta Ads
Campaign management, budget optimisation, 40–50 active ads
Meta Ad Creative
Static + video design, creative testing, copy iteration
Google Ads
Search, Shopping, Performance Max campaigns
Klaviyo Campaigns
2× weekly sends, A/B testing, segmentation
Klaviyo Flows
72+ automated flows across 30 products
Reporting & Analytics
Weekly reports, LTV/cohort analysis, attribution
Financial Management
P&L tracking, CPA analysis, revenue forecasting
Shopify Store Ops
Daily management, product setup, 39 apps, bug fixes
Website Build
Custom Shopify 2.0 theme, 124 files, 8 build phases
TikTok Shop
Listings, content strategy, order management
Etsy
Store setup, listings, SEO, pricing
Amazon
Account setup, listings, PPC, Vine programme
Copywriting & Creative
Product, ad, email copy — often same-day turnaround
Product Launches
Same-day setup: Shopify, copy, imagery, pricing, ads, email
Inventory & Offers
Stock management, discounts, bundles, shipping tests
Strategy & Comms
Weekly calls, async Slack, roadmaps, planning
Wholesale / Retail
Shopify B2B, pricing, retail outreach
Subscription Growth
MRR tracking, churn reduction, onboarding
Seasonal Campaigns
Earth Day, Mother's Day, BFCM 2026, Holiday
Weekly Time Investment
A breakdown of estimated weekly hours across all 19 workstreams.
| Meta Ads — campaign management | 8 hrs |
| Meta Ads — creative/copy | 4 hrs |
| Google Ads | 3 hrs |
| TikTok Ads | 1.5 hrs |
| Creative briefing & assets | 2.5 hrs |
| Klaviyo flows (72+ flows) | 5 hrs |
| Email campaigns (2×/week) | 3 hrs |
| SMS campaigns | 1 hr |
| Segmentation & cohorts | 1.5 hrs |
| Shopify store management | 2.5 hrs |
| CRO, A/B Testing & Experimentation — ad creatives, email subject lines, flow variants, landing pages, shipping thresholds, offer structures | 4 hrs |
| Product offers & promos | 2 hrs |
| App management & troubleshooting — 39 installed apps, debugging, updates, configuration | 1.5 hrs |
| Quality assurance & testing — site changes, email flows, product setup, cross-device QA | 1 hr |
| Weekly performance report | 3.5 hrs |
| Blitz tracking & forecasting | 1.5 hrs |
| LTV / cohort analysis | 1.5 hrs |
| Attribution & channel analysis | 1 hr |
| Category reporting (lifestyle vs supplements) | 1 hr |
| Weekly meeting + prep | 2.5 hrs |
| BryteOps coordination | 1.5 hrs |
| Product & Growth Strategy — new launches, offer creation, competitive analysis, growth planning | 5 hrs |
| Category reporting (lifestyle vs supplements) | 2.5 hrs |
| Strategic planning | 2.5 hrs |
| Influencer seeding | 1 hr |
| Async communications — Slack, email, context-switching, always-on availability | 4 hrs |
| Inventory & offer management | 2 hrs |
These estimates reflect current operational requirements. As the Blitz Scale plan executes — ad spend scaling from $5K to $110K/month, wholesale launch, BFCM 2026 at $85K spend, and continued product expansion — we anticipate weekly hours increasing proportionally. By Year 2–3, operational demands are projected to exceed 100 hours/week at steady state.
Seasonal Weekly Workload Variation
Peak operational load during BFCM 2026: 100+ hours/week across campaign management, daily reporting, real-time budget adjustments, flash sale coordination, and email/SMS sends.
The Website Build
The new Doc & Glo website is a full custom Shopify 2.0 theme built from scratch — not a reskin. It replaces third-party app dependencies (Instant.so, Kaching Cart) with native, custom-coded equivalents. Sprints 1 and 2 are complete and shipped. The remaining phases are in active development alongside all other workstreams.
What's Coming Next
ImmediateApril – May 2026
Q3 – Q4 2026Scale & Seasonal
2027 & BeyondPer Blitz Scale Plan
Live Project Links
Project Board
Doc & Glo Shared Dashboard (Asana) — 436+ tasks across 19 workstreams.
Open Dashboard →5-Year Growth Plan
Blitz Scale Model — full financial projections and channel-level targets through 2030.
Open Spreadsheet →Website Build Scope
Full technical scope document — 124 files, 8 build phases, section-by-section breakdown.
Open Document →This overview is designed to give full visibility into the operational footprint behind Doc & Glo's growth. As the business scales, the operational demands scale with it. We're sharing this so we're aligned on what's being managed and can plan resources accordingly.