Doc & Glo
Clean Body Care, Built From Zero
Founded by Grand Slam champion Sloane Stephens. Headwinds designed the packaging, built the Shopify site, and runs all marketing.
The Brand
Doc & Glo is clean body care made for bodies in motion. Founded by Grand Slam tennis champion Sloane Stephens, it sits at the intersection of sport, wellness, and clean beauty — a position no other brand owned.
Headwinds came in at the start. Before the first product shipped, before the Shopify store went live, before the first ad ran. From packaging design through to a fully running DTC operation.
What We Did
Packaging Through Revenue
Designed and engineered all packaging. Consulted on filler and manufacturer selection. Handle ongoing global sourcing.
Built the Shopify DTC website from scratch. Run all paid marketing across Meta and Instagram. Manage all email and SMS campaigns through Klaviyo.
The Result
What started as a body care line has grown into a full ecosystem — body wash, deodorant, body mist, scrub, lotion, face wipes, shampoo, conditioner, supplements, tools, travel sizes, bundles, accessories, candles, and a wellness journal.
Featured in Oprah Daily. 4.8 stars with 5,000+ customers. Leaping Bunny certified. Refillable glass packaging system.
The brand is a living proof point of what happens when packaging, commerce, and marketing are built by the same team from day one.